BBC Ident – Sound design

Original British Drama small

Harry was¬†recently commissioned to create the sound design for BBC’s new Original British Drama animated logo. At only five seconds long, the job entailed matching up all the movements of the letters as they fall into place to form the logo.

The BBC were very happy with the result and shortly afterwards asked Harry to create a similar soundscape for their CBBC Original British Drama logo. As this was aimed at children, they wanted the same dramatic effect but with a lighter feel.

The logo is currently featured on all their TV advertisements for their new dramas and airs on all BBC platforms.